And here we are, finally, after many nights of tasting beers. We'll finish up with a last round of four Pilsners.
First up, we have Hasseröder Premium Pils and Bitburger Premium Pils. Hasseröder has been brewing beer since 1872, but was a relatively small and not widely-known brewery until the 1990 German reunification. It had been a highly successful regional beer, but was not often available outside of the Magdeburg district (now part of Sachsen-Anhalt) of the DDR. However, it's been one of the big success stories after reunification - becoming one of the top three consumed pils nationwide, and one of the favorite beers in the former DDR states. They invested heavily in technological improvements and marketing, ultimately became part of InBev and was chosen as the brand used for beer ads during the German World Cup matches in South Africa. Though Budweiser through InBev owns the rights to the beer advertising in the World Cup, the Budvar-Budweiser dispute prohibited them from using the Budweiser name. Instead, they chose Hasseröder, which generally focuses its marketing efforts on sporting teams and events.
Bitburger is one we see often on commercials, especially during televised sports. Everyone knows their slogan "Bitte ein Bit" ("Ask for a Bit" or "A Bit, Please")...their commercials are everywhere! Bitburg is located in the Eifel mountain area of Rhineland-Palatinate, near the Luxembourg border. Though pretty much every Geman brewery uses only the best ingredients, Bitbuger claims that its water source (drawn from the Bitburg Triassic Trough) gives it a superior, crisp Pilsner taste. Whether or not the water filtered through million-year old shell and sandstone makes a better beer or not, Bitburger is doing something right and is one of the top 3 selling beers across Germany.
In our contest, we preferred the Hasseröder, however. The Bit lived up to its word association and was a bit bitter compared to the crisp Hasseröder. And in addition to a preferable taste, the Hasseröder had a really pleasing, crisp fizziness to it.
Then we have Wernesgrüner's "Legendary Pils" vs König Pilsener, Germany's "King of Beer." Wernesgrüner has been brewing beer since 1436, which they make sure to point out was a good 50 years "before Columbus discovered America." It's available these days in the US and Canada, and you'll definitely find it in any US Aldi that sells beer. (American friends, if you have an Aldi in your town, give it a visit!) Wernesgrüner has a long tradition of export to North America, as it was served on Hapag-Lloyd's famous Hamburg-New York cruise line in the early 1900s and was also often taken to other countries as a gift by German travellers. Today, it's owned by the Bitburger Group, and is pitched as a brewery combining hundreds of years of experience with modern technology to produce a Legendary beer.
The König Pilsener today is also part of the Bitburger Group. In addition to the usual sports marketing, they use German celebrities Til Schweiger and Boris Becker (seriously, he and his ladies are always in the tabloids and social pages!!) in promotions. König Pilsener has been around since 1825, when Herr König began brewing his beer. The brewery focuses on Pils today, though also produces an Altbier and several other beer drinks (radler, malz, alcohol-free, etc). They've been making Pils since before it was popular, so why change? This one comes from Duisburg, an inland port and major steel producing area near Düsseldorf.
Both of these beers were considerably lighter tasting than the other two, but we picked the Wernesgrüner to be the Bitburger Group's representative in the next round.
Though it's one of the biggest brewery groups in Germany, Bitburger's three pils could not stand up to InBev's Hasseröder. Most likely it's our Bavarian-trained palates...we don't favor the super hoppy beers. It was, of course, a Pils, but we really enjoyed that they added some maltiness to balance out the hops. A really great pilsner beer.
