We've blogged a little about German sense of humor, and German/Swiss creative advertisements, so it's time to see some more catchy ads.
These ads come from on online jobs site called JobsInTown. The don't even try to be cute with the message, and just print it directly: "Life's too short for the wrong job!". A couple of interesting aspects:
- They put the tagline in English. Probably because most people using online job sites are proficient in English (and more), and using English also sends different messages (forward/broader thinking, free spirited, etc.)
- They put an exclamation point at the end of the sentence. Germans put exclamation points at the end of a LOT more sentences than English speakers do (also in German, not just when using English). Even in the most boiler-plate emails at work, I will see exclamation points all over the place. It fits to the conflict-oriented cluture here (speak loudly to get noticed).
- These ads really differentiated themselves by placement -- locations beyond the run-of-the-mill billboards.
Here's the accountant in the bank machine:
The washerwoman in the washing machine:
Can I call her a "barista" in the coffee machine?
And my favorite, the guy underneath the child's ride.
You can see the entire campaign here (a few more... the video game and jukebox are also fun.) Hopefully it was successful for the company.